"My experience with Boot Design has exceeded all expectations. The company offers impeccable service and support, and has helped me every step of the way. They are always one step ahead. I’d highly recommend any of my colleagues or professionals to connect with Boot Design."
Sandip | Bel Aer Founder
"Boot Design did a flawless job and great follow-through during the entire process. I get emails every week from agents around the country begging to know more about the vieo – apparently everyone has Boot Design envy. The team kept moving the ball forward and delivered and A+ product in record time."
Isabelle Grotte
Our service includes
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Lifestyle with Ann
Trip Trove
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Thriving Web
Camp K12
What's our process
Step 1: Project scoping
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Align goals (Problem statement and requirement)
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Timelines
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Initial design strategy plan
Step 2: Content planning
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Structure: Outline the content hierarchy. Decide on the main message, secondary content, and any additional information (e.g., CTA buttons, links).
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Copywriting: Create concise, compelling copy. Headlines should be attention-grabbing, and the body text should be easy to read.
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Visual Assets: Gather or create images, icons, and other visual elements that will support the content.
Step 3: Design
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Choose a Template or Start from Scratch: Decide between using a pre-made email template or designing a custom one.
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Brand Consistency: Align with your brand’s colors, fonts, and logo.
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Typography: Pick web-safe, readable fonts and adjust size and spacing for clarity.
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Visual Hierarchy: Guide readers with varied font sizes, colors, and spacing.
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Imagery: Use relevant, optimized images or icons.
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CTA Buttons: Ensure CTA buttons are clear, prominent, and clickable on all devices.
Step 4: Inbox testing and proof reading
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Check for any typos or grammatical errors.
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Ensure all links, including the CTA buttons, work correctly.
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Add alt text to all images for accessibility and in case images don't load.
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Make sure there's an easy-to-find unsubscribe link, as it's required by law in many regions.
Step 5: Hand over
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Final Design File (Figma and HTML)
Dev assistance (for dynamic emails)
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Conduct UI and functional testing, implement necessary revisions.
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Test dynamic changes (Eg. Name, customer personal info, etc.)
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Ensure all links, including the CTA buttons, work correctly.
Post-launch analysis
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Metrics Tracking: Monitor key metrics such as open rates, click-through rates, bounce rates, and unsubscribe rates.
The team truly understood our vision and delivered a stunning, user-friendly website. The seamless integration and attention to detail have greatly enhanced our online presence.
Anshul | CampK12 Founder
10+ years industry experience
The biggest challenge today is ensuring emails reach customers' inboxes. With algorithms changing almost every two months, our eight years of experience keep us skilled at navigating these shifts. Here’s how we do it:
Are we a good fit?
Our clients are small business owners eager to sell their products or services online. We partner with founders and managers who is looking to increase sales, elevate online presence, or build an online store from the ground up.
Are we a good fit?
We collaborate with our clients to help them attract and convert more prospective customers with content research, keyword research and premium designs.
Optimise email content
We write relevant content, avoid spammy language, and ensure that emails comply with best practices and regulations to avoid being flagged as spam.
Clear Call-to-Actions
We design clear and compelling call-to-action buttons that guide recipients on what to do next. Well-designed CTAs improve user engagement, which can positively impact deliverability.
Test across multiple platforms
We use tools to preview and test your emails across different email clients and devices. Ensuring consistent design and functionality across platforms can help avoid deliverability issues and enhance user experience.
Use clean and simple HTML
We avoid using complex HTML or excessive code in your email design. Clean, well-structured code helps prevent emails from being flagged as spam and improves deliverability.
Social media platforms
Are we a good fit?
Our clients are small business owners who are looking to sell their projects/service online. We partner with businesses and entrepreneurs looking to boost sales, enhance their online presence, or to build an online store from scratch.
These businesses choose us for our comprehensive approach, which brings together a talented team skilled in design, development, branding, and strategic planning. We help elevate market visibility through optimized Google rankings and transform more visitors into loyal customers, delivering significant value.
Our team blends design thinking, product strategy, and technical expertise to create captivating e-commerce platforms and high-converting websites that customers love to revisit.
We'll share a report every month.
Followers growth
Tracks the increase in the number of followers over time, reflecting brand awareness and audience engagement.
Impressions
Measure how many times your content is displayed, indicating the potential reach and visibility of your posts.
Engagement metrics
track interactions such as likes, comments, shares, and clicks, indicating how users are interacting with your content.
Reach/Views
Measure the number of unique users who see your content, reflecting its overall visibility and audience exposure.
Best performing post
metrics
The best performing post with the highest engagement, including likes, comments, shares, impressions, and reach, to determine its success and impact.
Competition benchmark
Compare your performance (followers, engagement, reach) against industry competitors to gauge where your brand stands in the market.