Spectrex
Discover Spectrex's unique approach to customizing panels and brackets for cutting-edge AV solutions
Our projects
Camp K12 - Online coding class (in-house designer)
FX calculator (in-house designer)
Auctomate | Auction platform
TripTrove | Eco-friendly travel
Websites that we built before we founded boot design and worked as in-house product designers with startups across India.
Founders and marketing managers work with us to create a meaningful brand identity that resonates with their customers.
Are we a good fit?
We partner with founders and marketing managers to either build the brand from scratch or polish an existing brand that no longer represents the business.
We understand the importance of giving voice to a brand. We will work with you to create or evolve your brand and build assets. Creating your own language that resonates with your customers and can be applied to a range of campaigns and materials, and specific enough to maintain consistency.
Our logo design process
Step 1: Project scoping
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Align goals (Understand company requirement)
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Timelines
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Initial design concepts
Step 2: Discovery and research
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Understand your business, goals, and target audience.
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Competitor analysis - user reviews and opportunities
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Brand story doc - mission, vision, USP, personality, values
Step 3: Visual identity design
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Competitor stylescape
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Create the logo and primary brand mark.
- Develop a color palette including primary, secondary, and tertiary colors.
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Choose typography that reflects the brand’s personality.
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Design additional visual elements (icons, patterns, textures)
Step 4: Brand guidelines creation
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Compile a comprehensive brand style guide.
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Include guidelines for logo usage, color palette, typography, imagery, and other visual elements.
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Provide examples of proper and improper use of brand elements.
Step 5: Hand Over
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Final Design File - Coloured logo design format (JPG/PNG/SVG), Black and white logo design format (JPG/PNG/SVG), Logo source file (SVG)
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Design doc - Colour and Typography
It's not just designs, we look at impact too.
Engagement
We monitor how people interact with your brand after seeing the logo.
User feedback
Conduct surveys to understand how consumers perceive your brand based on the logo.
Brand recall
Evaluate how well consumers can remember your brand after seeing the logo.
We are thrilled with the logo design Ann and the team at Boot Design Studio created for our company! Ann's exceptional creativity and attention to detail resulted in a unique and captivating design that perfectly represents our brand's identity.... read more
Joe Anthony | SoundFactory co-founder
What do we mean by brand identity?
Brand identity refers to the collection of visual, verbal, and experiential elements that a company uses to portray the essence of its brand to consumers. It encompasses the tangible aspects that shape how a brand is perceived, recognized, and remembered by its target audience. The anatomy of brand identity include:
Image
We will outline how to choose and use imagery alongside other brand elements to create a cohesive and memorable brand. This will allow you to use stock images while maintaining a high-quality and recognizable design style.
Shape and form
Shape and form add texture, depth, and visual interest to a brand, enhancing basic assets and creating a cohesive look through masks, portals, and patterns. Like color, shape guides user journeys and highlights key messages. Your brand guidelines will detail how to use shape and form effectively to maximize impact, especially for service-based businesses with limited imagery or stock photos, transforming these into branded assets.
Typography
Your typography reflects your brand's personality and ensures content readability. Our team provides guidelines on text usage, including capitalization, font weight, and hierarchy. This helps your team create content with the correct typography and styling.
Colours
Successful brands use primary, secondary, and tertiary color palettes, offering the flexibility to apply the brand in various contexts with bold and soft colors. Establishing color guidelines helps your team choose the right combinations, drawing attention to key messages through effective use of color.
Crafting unforgettable learning journeys for children, fostering all-round development through enriching experiences
HobSpace
